Too often, entrepreneurs put their marketing strategy on autopilot. They stay with the same ad as they have worked in the past. They even use an SEO strategy that they developed from scratch and expect it to grow their web marketing plan. While a trade magazine ad may continue to work for you year after year, chances are your SEO strategy won’t. This is because SEO Services in Lahore change in real-time, month to month, year to year.
If you’re still working with a strategy you used years ago when your website was created, it may be hindering results instead of attracting visitors. There are at least seven reasons why your SEO strategy might not be working as well as it used to.
YOUR SEO STRATEGY IS NO LONGER WORKING?
Depending on when you start building an online marketing strategy, you can get a lot of results with little effort.
This may no longer be the case.
SEO has changed a lot over the years. Working with an SEO Services in Lahore marketer who is still using old techniques can hinder your online growth. (Or worse, punish yourself and let Google rank your results.)
Consistency is everything. Google is constantly changing the way it works throughout the year. As they change their algorithms to provide better results, it can affect the growth of your information depending on the keywords and key phrases you use.
Even seasoned SEO professionals deal with this every day. There’s a big learning curve to keeping up with the times and figuring out what works and what doesn’t.
YOU HAVE UNREAL EXPECTATIONS
One of the most common questions we get as a digital marketing company is how fast it works. I took. ROI is everything.
But SEO isn’t just a solution to your marketing problems. You cannot expect results under pressure. If you set an unrealistic goal of how fast you expect your SEO to work or how many results you expect to get, chances are you’ll fail.
SEO is for discovery. It’s designed to work long-term and fine-tune your marketing efforts to get more results from everything you do.
DIRECTION TO THE WRONG AUDIENCE
Some keywords are searched for more than others. If you find yourself in a popular field, you have great potential. But there are many niches that are so detailed that they practically do not get searches and rankings.
It’s also about knowing what your customers look like, and that doesn’t always match your suggested keywords. Often people start with problems without knowing what the solution is. As a marketer, you need to think big about the bottom line. How can you attract attention from all angles of sales?
If you don’t discover who your customers are and how they find solutions to their problems, you’re missing out on valuable ways to reach them.
Marketing is usually something we try, and if it doesn’t work, we look for other avenues. A digital marketing CTA that reads “Discover how DMG can help your business today.” Click the “Let’s get started” button.
However, marketing is a long-term business. In today’s world, we have access to unlimited resources—thousands of information channels that allow each of us to delve into any topic we want.
YouTube has millions of channels. Facebook has billions of profiles.
Focus on tactics instead of strategy
Search for SEO implementation and you will likely find a list of things you can do.
- Use short URLs
- Optimize your images
- Include keywords in your title tags
- Use keywords in H!, H2, and H3 tags
It goes further. You can also have your own checklist for anyone creating content for your site.
However, the tactic often creates boring content that rarely takes off. Your strategy allows you to set goals, plan your content, and measure its impact on your readers.