There is a market for digital communications. That is why Digital Marketing Trends are crucial for your business. Most consumers are abandoning brick-and-mortar stores in favor of laptops or smartphones.
Similarly, we’ve seen how in-store purchases and most forms of advertising are shifting online. So, what are our online marketing recommendations?
Our top digital marketing advice is as follows:
- Make Your Website Mobile-Friendly
- Examine Your Competitors
- Extend Your Blogs
- Create Email Campaigns
- Make It Personal
- Utilize Remarketing
- Each stage of the buyer’s journey requires content that is specifically crafted for that stage.
- Utilize Facebook Ads
- Maintain your adaptability.
- Produce Visual Content
- Collaborate with Micro-Influencers
Perfecting your Digital Marketing Trends efforts may appear daunting – coordinating SEO, social media, content production, email, and PPC is no easy task – but it is doable if you follow our digital marketing tips and tricks of the trade.
1 Make Your Website Mobile-Friendly
Mobile usage is increasing. Smartphones accounted for 53% of global website traffic in 2019. This means that your company, or your website, must be ready for the increase.
According to Google research, 49% of individuals stated they would not buy from a brand again if they had a bad mobile experience. What does this demonstrate? If your website is challenging to use on mobile, you can say goodbye to most of your returning clients.
You must make your website mobile-friendly to please your mobile audience (and enhance your conversion rates). A mobile-responsive website will reformat its content to fit perfectly on mobile devices, allowing your visitors to spend less time squinting or sighing and more time clicking and purchasing.
When working with your web designer, make sure they build mobile-friendly web pages. Are you using a website builder? There is no need to be concerned when selecting a template because all leading website builders use mobile responsive themes.
2 Investigate Your Competitors
Knowing your competition will help you differentiate your business online. This is significant since being unique means you’ll stand out online, which means your website will receive more clicks than your competitors.
Assume you sell baseball cards. A fast Google search for your relevant services will disclose your competitors’ digital marketing strategies.
You’ll be able to see what baseball card-related phrasing, imagery, and blog content your competitors are using, as well as other factors such as their services, reputation, and online reviews.
Make use of this research to create your differentiators. If your competitors aren’t, you could add your company to TrustPilot to boost trust signals, advertise on social media to reach new customers, or sell a broader range of products to pique more interest.
3 Extend Your Blogs
Isn’t it true that no list of Digital Marketing Trends recommendations would be complete without mentioning blogs? We’ll get right to it: shorter doesn’t always mean sweeter when creating business blogs.
Longer, in-depth blog entries outperform short blogs in generating new consumers by 9x. Think twice about making your blogs brief!
The average word count of top-ranked Google content is between 1,140 and 1,285, but just 18% of company blog articles are longer than 750 words. To avoid your content falling into the short and not-so-sweet category, strive for the 1,200-word sweet spot.
Your blog might cover any topic relating to your business. Learning how to establish a blog, whether offering industry ideas or promoting your latest product, could add incredible value to your visitors’ experience while helping your website get found more readily via search engines (blogs are great for SEO).
4 Create Email Campaigns
Email marketing, on average, returns $36 for every $1 spent, for a 3600 percent return on investment (ROI). Still, have questions about email marketing? We didn’t believe so.
So you know that sending the right emails can help you bring in more money and return customers, but what are the best email practices?
To encourage customers to return to your website, set up automated responses to thank them after subscribing or making a purchase. Consumers like to feel appreciated, with 82 percent of ‘welcome’ emails being opened.
Being pushy brings more profits when sending abandoned cart recovery emails (when a customer leaves your site without completing a purchase). Unlike just one email, sending three abandoned cart recovery emails to each customer results in a 69 percent order uplift. All of the better e-commerce platforms offer both of these email services.
5 Make It Personal
Personalizing your interactions with your customers is critical for success in most areas of digital marketing, mainly email marketing.
Personalization always wins, whether offering related products, using the customer’s name or sending local specials that match their area. Personalized emails generated six times the transaction rates of generic emails, even though just 30% of brands utilize them.
When speaking with clients, it is important to maintain as much of a conversational tone as possible. Users are more inclined to respond to a human-like message than a faceless corporate pitch, which is why conversational commerce is gaining popularity. Consider including a live chat function or an interactive quiz on your website to enhance the user’s experience.
Personalizing your content allows you to differentiate your company (remember advice #2?) while providing a unique and delightful customer experience. Your efforts will not go unnoticed; a recent survey shows that 40 percent of clients transfer brands due to poor online customization.
The best part? Personalization is one of the most cost-effective digital marketing strategies, needing little to no monetary input if you already use email marketing solutions like MailChimp.
6 Make use of remarketing
Have you ever looked for a product online and then seen it advertised on Facebook? This isn’t a strange coincidence; it’s remarketing. This digital marketing approach allows you to monitor prior website visitors everywhere they go on the internet by using tags known as ‘cookies.’
Retargeting is effective. Retargeted website visitors have a purchase probability that is 43 percent higher than average. It’s also straightforward to get started, and you have two choices.
You can configure your Google Ads (previously AdWords) account to display or retarget your products on various websites to tempt the user.
You may also make use of the ‘Custom Audience’ tool on Facebook in order to retarget your products on the Facebook pages of people who have previously visited your website. If you have a Facebook Business account, this is one of the most acceptable methods to generate money on Facebook.
7 Make Content That Is Tailored to Each Phase Of The Buyer’s Journey
People who are considering making a purchase go through three stages: awareness, deliberation, and choosing before actually completing the transaction. Different types of information will be appropriate for different phases.
Assume a person searches the internet for an e-commerce website builder. At each level, you should send or direct your consumers to the following sorts of content:
- E-commerce store home page – to present an overview of your company
- Product category page – to demonstrate your industry knowledge.
- Page dedicated to the product, with the goal of facilitating informed choice on the part of the customer
You must direct users through your website. You must steer them to the appropriate material based on their demands and the stage of the buyer’s journey.
8 Make Use of Facebook Ads
Only 24% of Facebook Business Pages employ sponsored ads, implying little competition in Facebook’s paid advertising market. As a result, you can’t afford to overlook Facebook when planning your PPC (pay per click) campaign.
How do Facebook paid ads work? It’s pretty straightforward. You can tailor your advertisements to specific people based on gender, age, and region criteria. You will then pay Facebook X amount for each click on your ad. Facebook advertising is very effective for online store owners, accounting for 80.5 percent of social referral shares to e-commerce sites in the United States.
Most businesses use ‘organic’ (non-paid) Facebook advertising, such as video, images, and blog posts. Still, you can pay a small amount and achieve great results – the average cost per click on Facebook advertisements is $1.86, while the average cost-per-thousand views are £11.20.
This is one of the most expensive digital marketing techniques on our list, and you can learn more about Facebook Ads Manager if you want more specifics on where your money is going.
Most small businesses abandon Facebook Ads too fast since they only invest a modest amount of money and do not get any results quickly enough. Fruitful Facebook campaigns take time to develop, but the rewards are well worth the wait.
9 Maintain Your Flexibility
What are the similarities between gymnastics and digital marketing strategies? To be successful, they must both be adaptable!
Technology, as well as customer interests, are constantly evolving. Your company must be on its toes and prepare for any shift in your audience’s preferred channels while also providing content that is relevant to your audience.
For example, if your target demographic is between the ages of 15 and 21, you should prioritize advertising on frequent platforms, such as TikTok, Snapchat, or Facebook. On the other hand, audiences aged 35 and up are more likely to reply to LinkedIn ads.
Market research pays off. Always spend time researching your target audience, knowing about the channels they use and the issues they are interested in. In this manner, your internet marketing efforts will not be in vain.
10 Create Visual Content
Customers appreciate being able to watch videos, and you are looking to grow your company. Therefore, it shouldn’t come as much of a surprise to learn that one of our favourite recommendations for digital marketing is to make use of video marketing!
According to research, using a video in your email can raise your email click-through rate by up to 300 percent while decreasing your unsubscribe rate by 75%. Furthermore, eight out of ten customers purchased software after watching the brand’s video.
Using a video in the background of your website could also help your business. The average internet user spends 88 percent more time on websites that include videos than on those that do not.
Are you on a tight budget? With just your smartphone, a microphone, and some natural light, you can make videos that look like they were shot by a professional. Do you require actors? Request help from coworkers, or use tools like Lumen5 to add meaningful subtitles.
11 Collaborate with Micro-Influencers
You’ve most likely seen influencers online promoting teeth-whitening products. The popularity of these accounts might be attributed to the fact that influencer marketing is effective. Influencer marketing strategies generate an average of $6.50 for every dollar spent!
It is not even necessary to spend a significant amount of money. ‘Micro-influencers,’ or social accounts with 1,000 to 20,000 followers, are naturally less expensive than social influencers with millions of followers. Micro-influencers, on the other hand, are particularly effective for advertising niche products to a small but intriguing audience.
According to a recent study, micro-influencers are seen as “people like me,” which means they could potentially give more credibility to your business than more prominent influencers. Micro-influencers can be found on platforms such as StackInfluence and Tribe.